Hardcopy Video is (almost) Here

cbs-video-print_IVeIn a recent radio article for the BBC’s weekly Digital Planet program, reporter John Stewart discusses a new spin on blending media.  In this case, Entertainment Weekly’s hard-copy magazine has included an insert that plays a full-motion video ad (Pepsi – what else?)  and CBS trailers with sound in a 320×240 pixel LCD-based window, visible inside the ‘max’ text in the image above.

As always, the technology is being driven by the needs of advertisers to stand out in a crowded marketplace.  In an introductory aside, presenter Gareth Mitchell mentions that Americans are exposed to around 3000 advertising messages per day.  Early-adopters of innovative display systems are usually the ad guys so there are no real surprises there.  I can certainly see some educational possibilities in this technology though, such as photo montages of topical news items, procedural sequences for, say, simple cuisine, or dynamic maps of geographic spaces, just for starters.  I included the word ‘almost’ in this article’s title because the cost per insert is still far too high to make this anything more than a gimmicky loss-leader for the time being.

BBC Reporter Rajesh Mirchandani also compiled a BBC One Minute News video clip on this topic on September 17th.

(image sourced from here.)

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